No matter where you are in the entrepreneurial roadmap, the Thrive stage is your ultimate goal.

This is where a balanced life and a sale-ready business are. This is where vacations, weekends and tech-free Thursdays exist.

It's a real place and we want to help you get there.

The Roadmap Stages


The journey starts with a little niggle in the back of your mind: “I think I could do this better.” or “I think I would like to work for myself, set my own hours and take control of my life” or “It’s crazy that this service doesn’t exist! I should do this. I will make millions!”


Your idea may be closely tied to your Interest stage, or it might come later. The challenge at this stage might be sticking to one idea, as ideas tend to beget ideas. Stay focused!


You’ll want to test your idea with some trusted friends or people in your target market (preferably both). Run your idea through the gauntlet as best you can and resist the temptation to have a perfect idea. There will be more chances to improve it later when you start to battle test it in the real world. Be open to criticism and abandoning a bad idea, but have the courage to take the leap.


Now the fun begins. Create a website, branding, taglines, product and service offerings, pricing, business location, and much more. It’s hard to do it all, but you are amazed at how much you can get done. The energy required in this stage is outrageous! You are fuelled by a mixture of excitement, fear of failure and caffeine, but it wears off.

You realize you need to start earning a profit if you are going to sustain yourself.


Out of the frying pan and into the fire! You start hiring and delegating. You see some light and then get blinded be all the things you had been neglecting in Launch. You realize you need to grow the business to succeed, but may start wondering why you gave up your 9-5 in the first place. There is doubt. You have a “successful” business, but feel like it’s a screaming toddler having tantrums in the grocery store. Somehow it’s still all resting on your shoulders.

How do you get off the treadmill?


Not many small businesses get this far. Because it’s hard? Maybe a little, but most entrepreneurs are unaware that this stage actually exists. This is where your business serves you. This is where it has value to an outside buyer. This is where you have options: you can work in the business, you can just be an owner, or you can sell and get out.

You have the right people in the right seats and you have processes in place to sell and deliver your product when you’re not around.

How we help

We’re here to remind you that Thrive exists. You will still need to make your mistakes, learn about your business and take your lumps. We’ll make sure that your worries don’t include CRA auditors and we will spot icebergs. We care about your success.