"They Ask You Answer" by Marcus Sheridan is a comprehensive guide to inbound marketing, content creation, and building a business brand that attracts and retains customers.
The book revolves around the concept of answering the questions and addressing the concerns that customers have when making a decision.
Sheridan advocates for a customer-centric approach, where businesses educate their audience through valuable, informative, and engaging content.
This book provides practical steps and insights for small business owners to attract, engage, and convert prospects into loyal customers.
We followed Sheridan’s advice to build our organic web traffic and YouTube audience large enough to create a steady stream of leads and new clients.
Focus on Addressing Customer Concerns
Sheridan emphasizes the importance of putting the customers at the center of your marketing strategy. By understanding their concerns and providing solutions, your business becomes a trusted resource for them. This helps build credibility, strengthen customer relationships, and ultimately drive sales.
Businesses must be transparent in their communication and open about the pros and cons of their products or services. By being honest and upfront, you create a sense of trust with your audience, making them more likely to choose your business.
Content is King
High-quality, informative, and educational content should be at the core of your marketing strategy. By consistently producing content that genuinely helps your customers, you can create a loyal following and establish yourself as an authority in your industry.
The Big 5
Marcus Sheridan identifies the five most important types of content that businesses should create to answer their customers' questions. These are: pricing and costs, problems and issues, comparisons, best-in-class lists, and reviews. By addressing these topics, you can become a reliable source of information for your target audience.
Video content can be a powerful tool for engaging your audience and answering their questions. Utilize video in your marketing strategy to demonstrate your products or services and provide a more personal connection with your customers.
Measure and Optimize
Continually measure the performance of your content and make adjustments as needed. Analyzing data and tracking key performance indicators (KPIs) will help you understand what content resonates with your audience and how you can improve your marketing strategy.
Who Should Read This Book
"They Ask You Answer" is an excellent resource for small business owners, entrepreneurs, and marketing professionals who want to improve their marketing strategies and grow their businesses.
The book's focus on customer-centric content and transparency makes it particularly relevant for businesses in competitive industries, where trust and credibility are essential for success.
By following the principles outlined in "They Ask You Answer," businesses can create a loyal customer base, establish themselves as industry leaders, and ultimately achieve long-term success.
If you are looking to transform your marketing approach and prioritize the needs of your customers, this book is a must-read.
This book is one of the biggest needle-movers for Avalon’s success to date.