After failing pretty badly at our early marketing efforts here at Avalon, we knew we were missing something. Ok, it wasn’t Homer’s car bad, but we couldn’t get a good rhythm going and efforts were sporadic at best.
Then we took our own advice and outsourced our marketing. The goals wasn’t to absolve ourselves of all marketing tasks - we really love writing our own content and finding new ways to get it in people’s hands - we wanted to get some discipline around it. By hiring someone to keep us on track and keep us accountable, we had more consistent and impactful efforts. Since making that decision, we have increased our monthly website traffic by 600%, our lead quality has skyrocketed and we are helping more entrepreneurs build awesome businesses.
No doubt there's a lot that goes into growing a successful company. You build a great product or service that people love. You have an awesome team and culture. You have processes to deliver consistent results. But one of the most important and often overlooked elements to growing a successful business is having someone to keep you accountable to your goals.
Here are some other reasons why having some outside eyes on your business is important:
Motivation. It’s easy to let yourself off the hook. By externalizing your commitments, they hold more weight and you are more likely to see them through.
Even Keel. By having someone who is not as attached to your business as you are, they can usually detach themselves from the ups and downs and give you perspective.
Insight. Someone who has gone through what you have before can give you some suggestions on how to approach your problem.
Luckily, there are some really great ways to build this into your system.
Business partner: have an agreement that you must state what you are going to accomplish and ask them to hold you to it.
Mentor: there are some great programs available. Sign up and ask your mentor to keep you accountable to your goals as part of the relationship. Futurpreneur is a great place to start. You can also ask around your local community or join a first-class organization like EO.
Mastermind group: you can start these peer-to-peer groups or join them. Google it.
Accountant/Advisor/Coach: reach out to your accountant or another advisor that is close to your business. State your goals and plan a check-in meeting. They will have good knowledge of your business, struggles, and constraints.
Whichever path you decide to go down, you'll want to trust the person so that you can open up to them. As a business owner, you're going to have struggles that you can't share with your employees, friends or even family. For your long-term mental
health and success of your business, it's important to talk it out. You'll get valuable insights and realize that some thoughts just don't stand up to the light of day.
I've got Paul to tell me when I'm jive talkin'. Thanks Paul! How about you? Did I miss an avenue of support? Who keeps you accountable (and sane)?
Drop us a line - we’d love to hear how you stay accountable to your goals.